4th March 2024

M&G Wealth: Stepping out of cash needn’t be daunting

ISA season is underway but with Cash ISAs continuing to offer favourable interest rates, are your clients looking to them as a solution? 

In the short term, clients may find the ‘security’ of a Cash ISA appealing. However, are they losing out on some of the up turns in the market? Of course, nobody knows when the perfect time to invest is or when to withdraw their money. So, investing in a well-diversified fund can smooth your clients’ journey and help combat the impact inflation will have on their savings.

If you have clients looking to take that next step out of cash then the PruFund range of funds may provide them with the level of risk they would be happy with. Here are some key facts:

• A range of PruFund funds available, including 5 risk managed funds and our flagship PruFund Cautious and Growth
• PruFund Risk Managed 1 is our lowest risk rated fund out of the range, it has returned over 48% over the past 10 years
• People trust us with their money, with over £61bn invested in the PruFund range as at 29.9.23
• Current Expected Growth Rates through the Prudential ISA:

Growth rates aren't guaranteed. The value of an investment can go down as well as up. Your client may get back less than they have paid in.

We’ve got you covered

Here are three new suggested email templates you can use with your ISA clients. 

Please note that if you use these emails or similar text, you're responsible for ensuring that they're compliant. Whilst every care has been taken to ensure that accuracy of the following information, Prudential can accept no liability if you decide to use it.

These, along with a wealth of support can be found on our Tax Year End hub.

Make the most of tax-efficient investing with an ISA

Should you take any action before the end of the tax year - 5 April 2024

Maximise your individual savings allowance (ISA) – use it or lose it

If you’d like to know more about the Prudential ISA or ISA available on the M&G Wealth Platform please get in touch. 

Tax, Trust & ISA